Mallinder Consulting

Advisory For Founders

I help founder-led companies validate new markets and turn unclear ideas into proven, investable offers using the Founder Thesis™ method.I work with founders doing $500k–$5M who are preparing to pivot, enter a new market, or upgrade their offer before deploying capital.Selective. Advisory-level. Built on 35+ years of experience in strategy, sales architecture, and narrative development.

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© Cayce Pollard. All rights reserved.

Services

A selective consulting engagement for founders who need clarity, direction, and a validated market thesis.I help you:
• Identify your true market opportunity
• Redesign your offer around real demand
• Build the async assets that book qualified calls
• Test the thesis quickly without wasting capitalIncludes:
• Thesis development
• VSL script & narrative
• Offer design
• Sales architecture
• Weekly advisory

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About

A strategist and advisor with 35+ years of experience helping founder-led companies clarify their market direction and rebuild their offer around real demand.The work centres on the Founder Thesis™ method: a structured process that uncovers the true market opportunity, refines the offer, and builds the async sales assets needed to turn insight into booked calls and revenue.Designed for thoughtful founders who already have demand — they simply need clarity, direction, and a validated path to scale.Based between New Zealand, Portugal and Mexico.
Remote, but always connected.

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